THE PLAY THAT GOES WRONG

AD: Warren Beishir & Grayson Craddock | CD: Callie Goff

A slapstick comedy play about an incompetent theatre group doing their best to put together a murder mystery play. As the title goes, everything and anything wrong that can happen during a production of a play can and will happen. The campaign wanted to grab the same comedic spirit as the story; lighthearted and silly enough to make you chuckle.

Front of House

Direct Mailers

Tony Awards Nominator Book

Play That Goes Wrong Calendar

Playbill Cover and Concepts

American Airlines Theater Exit Door Advertising